| System / coughlinteam.com System / Pages / About |
43 Years of Real Estate Experience — And We Still Believe Every Home Has a Story.
For more than 43 years, I have worked in real estate helping families buy, sell, invest, build, and move forward with their lives. But real estate has never been just about bedrooms, bathrooms, and square footage. It is about why you want to live there.
We Sell the “Why”
Most real estate marketing tells buyers what a home has.
We focus on why we love living here.
Our goal is to uncover the emotional reasons a buyer would choose your home over all the others on the market.
Before we market a home, we look for the things that make the property and neighbourhood special.
Every property has a story. Our job is to find that story and tell it to the buyers most likely to care about it.
We Find the Golden Nuggets
Every listing has one or more features that can make it stand out. We call them the Golden Nuggets.
Sometimes it is obvious: a legal suite producing income, a huge private backyard, a beautiful mountain view, a development-sized lot, or a workshop for a car collector.
Sometimes the Golden Nugget is something buyers may never notice from the MLS listing alone.
That is why we spend time understanding the home, the area, and the type of buyer most likely to fall in love with it. Then we build the marketing around those features.
Professional Real Estate Movies
A few photos and an MLS description are no longer enough. Buyers want to see the lifestyle.
That is why we create professionally narrated marketing movies designed to show not only the home, but the entire reason someone would want to live there.
- The home and its best features
- The neighbourhood
- Nearby parks and schools
- Shopping and restaurants
- Transportation and recreation
- Development or rental opportunities
- The lifestyle surrounding the property
That emotional connection can create more interest, more showings, and stronger competition for the property.
Sharing Our “Why”
We believe buyers and sellers should know who they are working with and why we do what we do.
Our “why” is simple: we enjoy helping people make good real estate decisions.
After 43 years, we have seen booming markets, falling markets, high interest rates, low interest rates, bidding wars, recessions, construction cycles, and major changes throughout the Lower Mainland and Fraser Valley.
That experience helps us understand that every seller, every buyer, and every property needs a different plan.
More Than Just Putting a Home on MLS
Putting a home on MLS is only the beginning.
Our job is to create a reason for buyers to notice your property.
We work to reach buyers throughout the Fraser Valley, Greater Vancouver, and beyond.
For many properties, the eventual buyer may not even live in the same community today. That is why our marketing looks beyond the immediate neighbourhood.
We want to bring the buyers to your property, instead of simply waiting for them to find it.
43 Years of Market Knowledge
Real estate changes constantly. Neighbourhoods change. Buyer demand changes. Interest rates change. Construction changes. Government policies change. The economy changes.
After 43 years in the business, we have learned that successful real estate marketing begins with understanding the market — but ends with understanding people.
People buy homes because of how those homes make them feel. That is why we combine market knowledge with emotional marketing.
Meet the Coughlin Team
The Coughlin Team combines decades of real estate experience with modern marketing, professional video, online exposure, and personal service.
We want them to understand the lifestyle. We want them to see the neighbourhood. We want them to discover the Golden Nuggets.
And most importantly, we want them to understand:
Why We Love Living Here.
Thinking About Selling?
Before you simply put your home on the market, let us show you how we would tell its story.
- Your home's Golden Nuggets
- Your likely buyer
- Your strongest selling features
- Your neighbourhood advantages
- Your marketing story
- The best way to showcase it through professional video
43 Years of Real Estate Experience
We Don't Just Sell the Home.
We Sell the Reason Someone Will Want to Live There.
This is our recommendation for Bill Coughlin and his real estate services.
We contacted Bill because of his professionalism and experience, and we wanted his advice on the best way to market and sell our home.
At the time, there were about 30 competing listings in the White Rock area. Buyer activity was very slow, and none of the other Realtors were planning to hold open houses that weekend because they said they were not getting any calls and no one would show up.
Bill had a different plan.
Based on his market reports, forecasting and professional marketing video, Bill believed he could generate interest from approximately 15 to 20 potential buyers. He even tried to encourage the other Realtors to hold their open houses at the same time to create more buyer activity in the area.
His marketing strategy worked.
Featuring our listing on VancouverMarketReports.com and the " Why We Love Living Here " video attracted a great deal of attention, and we ended up with 16 interested buyers. That resulted in three offers and counteroffers, and our home sold for $40,000 over the listing price. See the video.
Bill called it a miracle. We believe it was the result of his experience, creativity, marketing skills and willingness to think outside the box.
We would highly recommend Bill Coughlin to anyone looking for a Realtor who knows how to market a property, attract buyers and get the job done.
Thank you, Bill, for your outstanding work and dedication.
Sincerely,
Grace and Rob See the video